TENDER NOTICE – FOR THE PROVISION OF
DESIGN A CREATIVE MESSAGE FOR AN AFRICAN GREY PARROT CONSUMER BEHAVIOUR CHANGE CAMPAIGN
Location: China
Contract: 6 months
Apply by: 1 March 2024, 1700h BJT
This tender invites the provision of services for TRAFFIC China to design a behaviour change campaign targeting parrot consumers in mainland China. The goal is to reduce demand for African grey parrots (AGP) and other endangered African parrots among Chinese consumers.
Applicants are invited to outline their conceptual approach to the Scope of Work, covering key aspects such as Creative Approach, Visual Concepts and Budget Indication, Media Delivery Channel Strategy, Evaluation Approach, and Conceptual Insight and Experience. Additionally, include any other content that applicants deem necessary. Please provide high-quality overviews, insights, and broad estimates without detailed breakdowns, considering the absence of specific survey data at this stage.
The detail information including the scope of work, tender submission, and tender selection can be found through the Tender Notice attached.
